Thursday, June 28, 2012

My Glorious hair

Disclaimer - This story is a work of fiction. The actors and the brands mentioned in this story are not associated with this post.

< This story is written for Indiblogger and Dove .Check the  Dove hair aware appl >
"And here comes the auspicious moment we all were waiting for...," Bollywood heart throb Shahid Kapoor said.He was the host of the Pantaloons Femina Miss India.

"..And I feel honoured to announce the Femina Miss India for this year...any guesses...," Every word uttered by him accelerated our heartbeat. The anxious moment was put to a halt when he announced, "Jessica Meher from Mumbai," .

My heart skipped a beat when I heard my name. I was euphoric.
"Thank you..Thank you..Thank you so much...," I screamed in joy.
"What thank you Jessi..Wake up.. It’s already 9," Mother woke me up.The sun was shining brightly as mother opened the window.

"Another dream Maa...,” I said with my partially opened eyes.
"Don't tell me its the same Miss India dream," Mother said.
"Yes..its the same and I am the Miss India..yey," I hugged my mother and kissed on her cheeks.
"You look at yourself," She said .
"Whats wrong with me Maa...," I said dizzy in my thoughts.
"I just aim to keep myself neat and take good care of myself,"  I continued.
"Shush..Let me talk Jessi," Mother said looking straight into my eyes. Her vehement thoughts were directed towards my hair.
"Is this how you take care of your hair?Its mussed up ," She got vexed.
"You are 21, beautiful and you have all the chances of winning this Miss India Pageant.There would be 100's of beautiful girls like you who want to win the title. But you are not serious lovely, “She said ruffling my dark messy curls.

"Sweety, you still have one more month to fix your hair issues," Mother said.
"Right Maa, but I am trying my best," I said to her.
"I am going to apply curd and honey to your hair," She rummaged through refrigerator searching for curd.
"Maa curd this time...Please Maa," All my attempts to stop Maa from applying Curd to my hair seemed futile.
"Why don't you understand that my hair refuses to respond to home treatments?," I gently asked her.
"So you think these homemade remedies would only ruin your hair? . Ok then find for yourself the best treatment available for your hair.I am not going to talk about your hair ever again.I'm sorry Jessi," She got angry for once.
Maa often chivvies by asking me to use home remedies for my hair problems.
"Maa, I know you are not wrong but you fail to understand my plight Maa..," I uttered. By then Maa had left for the kitchen.
"Maa..," I screeched at the top of my voice.

"I'm sorry Mother,” Mother was infallible when it came to advising others. I knew she loved me but with the recurrent hair issues had only made me look miserable.   I realize that she cared for me. After cogitating for a while, I lolled on the couch introspecting about my previous encounters with such issues. I finally logged onto to search for hair remedies.
For the past few months, I’d been a victim of hairfalls, frizzy hair and dandruffs. I understand that mother was addressing these issues but I was too harsh on her.
I typed HAIR DAMAGE CONTROL PRODUCTS on the Google search box. I saw a video of a popular haircare brand on the search results. I clicked on the video and the page was navigated to which hosted that video. The video gave an insight about their product. The model inspired me, her hair was shining and was lustrous. I seemed to have been swooned by her hair. I wanted my hair to be like hers. 
"Maa.. Maa..Come fast," I screamed at the top of my voice.
"Uffo...what now?," She came running towards me. "Maa..dekho.. this dove damage control ad," I curiously looked at my mother.

"This looks promising.. I think you should give it a try," She smiled and came next to me as she caressed my hair.
"But thing is ...will it be fruitful? . Will this work Maa?," I asked.
"Well..the reviews look good and I don't see any harm in trying," Mother said.
She cleared her throat and continued, “Try and lets see the results,” She smiled.
"And one day you will feature on the dove advertisement just like this pretty model..I'm sure you will," My proud mother said to me.
"Yes Maa I will..," I said.
I purchased the dove damage control kit later that evening and started applying it on my hair from that day itself. I regularly shampooed my hair and a 'champi' from Maa adorned my hair. Two weeks later, I had a chance to attend my college alumni meeting where I met my college friends. They were impressed by my dress and were all praise for my hair.

" are the Miss beautiful hair..mind me..," Anusha, my best friend announced.
"Noo...she is our next Miss India..," Shalini said. I was overwhelmed by their feedback and it gave me all the confidence to go ahead for the beauty contest. Even Mother commented on my hair,she loved it.

Pantaloons Femina Miss India contest was to be held in last week of September at Bangalore.I sought blessing from my mother as I left for Bangalore. We were given different fitness trainings and beauty sessions were conducted. Then finally the big day arrived on 27th September where 55 other girls competed for the crown.

Young Superstar Shahid Kapoor was the host for the show. Chitrangada Singh,Chetan Bhagat,Priyanka Chopra, Farhan Akthar,Shahnaz Hussain,Prakash Kumar,Ritu Beri and many famous celebrities were invited to judge the beauty contest. The stage was set for the  contest.I was dressed in Satya Paul.The red carpet raced my heart beats and it was a moment of anxiety.I was feeling tizzy for some reasons as it was my first appearance in any major contest. I tried my level best to look beautiful and confident.Gorgeous Chitrangada was dressed in embroidered Silk Gossamer Saree and Farhan Akhtar looked handsome with his curly hair.

My hair had been left open with a slight clutch on the side for our hair dresser thought that this particular look suited me most. A regular use of dove products had made them shiny and black. They were strong and this brought in me a new sense of confidence and beauty.

All the contestants were called on the stage by hosts Shahid and Sameera Reddy.
"Contestant number 24 Jessica Meher from Mumbai," They announced and I daintily walked through the stage. Everyone cheered for me. I could see my proud parents, younger brother Karan and boyfriend Nikhil clapping as I walked. I blew kisses for everyone and the judges seemed to have been impressed. Then came the Question round where every contestant was asked a common question.
"What inspires you?,” The hosts announced. Other contestants spoke about their Idol, Mother, Father, Teacher, Abdul Kalam etc. It was my turn to answer.
"My hair inspires me," I said with a gentle smile on my face.
"Interesting....go ahead," Fashionista Ritu Beri said.
"Since time immemorial hair has been synonymous to beauty and grace. But being the woman of today, confidence, strength and Independence are equally important. The nature of our hair is to grow strong. Even in harsh weather or excessive combing and harmful treatment it tries not to lose itself and be there where it belongs to. It teaches us to be strong, free, independent, loyal and humble which are perfect ingredients for a successful life," I smiled

Everyone clapped and appreciated my reply.I made through the final round where we were left with 10 participants. I soon made way in the final 5. The time to adorn the pageant grew near. It was an anxious moment in my life.

"And here comes the moment we all were waiting for...," Bollywood superstar Shahid Kapoor said.
Poonam Behl, the other girl from Delhi held my hand tightly as we were the final two left.
"..And I feel honoured to announce the Femina Miss India for this year...any guesses...," Every word uttered by him raced our heartbeat. The anxious moment was put to an halt when he announced, "Jessica Meher from Mumbai," .

My heart skipped a beat when I heard my name. I was excited. Tears of happiness rolled down my cheeks as I heard my name and the auditorium cheered.

"Thank you..Thank you..Thank you so much...," I screamed in joy. I was crowned as the Miss India - Universe. It was the best moment of my life and the very next day I was popular .Media persons interviewed me. My phone was flooded with wish messages and phone calls never ceased to ring. I thanked everyone who loved me and made me reach the zenith of success.

A wonderful surprise awaited me the next day when Dove team visited my house. They expressed their desire to sign me for their 'Dove Damage Therapy' ad. Without a second thought, I accepted their proposal. 

'Lights, Camera, Actions'

"Even I had hair issues like you and other girls. But then I got a gift in form of dove and that was the end of my hair problems,"  

'Cut,’ The director said. The ad was successfully shot.
"Excellent work Jessica,” The ad director appreciated me.
Yes, Maa was actually right. I am on the next dove ad. Stay tuned to your TV.

Credits - Images have been taken from Google and the dove ad video has been taken from

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  1. This one's so awesome...
    I hope this one also bags the award like your post for Vodafone..

    Good luck!! :)

  2. Me a dove user too :) Hair is a very imp part of a girl's personality n falling hair is like...Nightmare!!!
    What can I say..wonderful write-up...truly inspirational as you are. Hope you grab the award fr it :)

    1. You make me blush Ki...thanks for those kind words

  3. nyc write up.. All the best for the contest! :)

  4. and someone said-0 mhe wont write...its too girly a thing? hmmmmm hmmmm

  5. Nice write up with good imagination.. All the best for the contest :)

  6. You have become the master of fiction these days, lot of posts thru a woman's view, this was a winning post.
    hope you win this one too :)

    1. Hehe thanks for thinking so..some even call me the story king ;)

  7. This is awesome Ste. and it is not just Jessica, but it is true for everyone I believe! Best wishes for you to win..

  8. Different take on the concept and nicely written.All the best for the contest!

  9. Thanks a lot for your valuable comments Folks!