The e-tailer market in India has
moved to a completely different level over the last few years. We have seen the emergence of new
players in this particular sector who have improvised a lot over these years.
Few of them have established a good customer base while few have grabbed the attention
of online shoppers. With various coupons, discounts and exciting offers, few
online shopping sites are doing their best to keep an eye on the customers. Indeed!
This is very good news. People are
shifting from offline mode of shopping to online mode – thanks to the online
shopping model. We are seeing a new player every month, each with its own
niche. There are sites that offer only electronic products, few offer babies
wears and few exclusively offer books etc. Today I would be providing a review
of one such site that has grown to be a next big player in the e-tail sector.
It is Jabong.com. I just saw the TV
commercial for the Jabong ad and it impressed me.
Two weeks ago, my sister was
nagging me for a Rakshabandhan gift.
Like any other Indian brother, I gifted the Cadbury celebrations box to her. But this
time, she insisted that she wanted something better. I asked her to check
online for anything she likes so that I could buy that for her. She quickly
started browsing Internet and googled random products like ‘black kurtis’. She
quickly jumped on to the URL that she encountered first. She was novice to all
this, so I was her only resort when it came to Internet. She came across this
site called ‘Jabong.com’. I watched her as she neatly explored the
website. The home page of the site like
every other website had a welcome page that allows user to shop on the basis of
their needs. Two buttons were placed on the screen namely ‘Shop Women’ and
‘Shop Men’. An advantage of displaying
these buttons could be to save the shopping time for quick shoppers. Below that
were different sections like ‘Do not miss’, ‘Buzz’, ‘Recommendations’ etc. Such
sections basically enable the user to search for what they are looking for. A
user might be looking for a watch and the section for watches on the home
screen might just benefit them. The same can be achieved via accessing the tabs
on the navigation menu but as humans we always prefer short cuts ;) see here
The right sidebar displayed a
section for various blog posts. The blogs provided useful information to the
users – most of them were related to the entertainment world. There were tabs at the top of the page
demarcated on the basic of users, availability etc. New, Men, Women, Kids,
Designers, Sports, Sale were few of the tabs. Clicking on each of the tab
flashed submenu’s that provided a variety of options for a user to select. You
could rather observe lots of stuffs related to a particular gender. Like if you
are looking for clothing accessories for a man then you could see Shoes,
watches, sun glasses, ethnic wears, winter wears etc. You should perhaps go and
visit the site to experience what I am saying.
The usability of the website is
too good. As a user I was too happy shopping with this site. The website also
allows users to filter the search results on the basis of their requirements.
You might be thinking that this is not news. Yes! This is not new but this has
got lots of options. You could filter the products on the basis of brands,
fabric types, price, size, types, fits, offers, colors etc. Isn't this amazing?
The payment facility is simple
indeed. You have a variety of payment options and you can choose one of them to
complete the order. I personally loved Jabong and I recommend everyone to try
this website at least once. If you try it once, then you would never stop
visiting that online store.
I have always endorsed products
that make life easier. So from my personal experience, I would like to say that
this is a very good product. Just that Jabong needs to work on their logistic
partners. You should try this site and I found this virtual stroll too good!
A Quality Analyst by day and a dynamic blogger by night, Ste is an out-of-the-Box thinker whose thinking cap is never on the resting mode. The real feather on his thinking cap is his creativity which you can see in all his works, be it short stories, poems or sketches. He is a very big fan of Gabriel Garcia Marquez. Most of his short stories are inspired from real life and things that fascinates him. His blog "The Solitary Writer" is a central repository of his entire creative spear." Did you like this post? Get The Solitary Writers updates via Facebook or Twitter, better yet, subscribe to it via RSS Feed. It’s easy, and free!Also you can discuss in the Forum. Comments are just another way to let me know how you feel.Don't forget to comment.
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